Login
The eCom PPC Academy/The eCom PPC Academy
Buy now

  • €419

The eCom PPC Academy

  • Course
  • 45 Lessons

LIMITED TIME: Now including a FREE, actionable Google Ads account audit I'm usually charging up to $1,000 for!
Buy now

Contents

Course Introduction

The 2024 eCom PPC Academy

Overall Google Ads Strategies

Why You Need This Section
The Google Ads Success Formula
How To Maximize Account Liquidity
The Campaign Type Hierarchy
The Perfect Column & Metrics Set
Google Ads eCom Account Structure
The Easiest Way of Conversion Tracking (With Apps)
Attribution Models Explained And How To Use Them
Optimize & Scale With The Help of Audiences
Quality Score Demystified - Boost Ad Performance
Bidding Strategies And Their Use Case
The Fundamentals of Negative Keywords
LIVE Negative Keyword Research
Google Ads Fundamentals - End Quiz

Google Search Domination

Ad Copy Basics
Full Ad Copywriting Example
How To Use Experiments
Ad Copy Mastery
How To Run Brand Campaigns
Search Ads Fundamentals
Real Examples & Setup For All Ad Extensions
Full Keyword Planner Research Tutorial
Dynamic Search Ads Explained
Full Dynamic Search Campaign Setup

Google Shopping Mastery

The Basics of Shopping Explained
The Perfect Shopping Structure (Small Amount of Products)
The Perfect Shopping Structure (Medium Amount of Products)
The Perfect Google Shopping Structure (Large Amount of Products)
A Walkthrough of Google Merchant Center
A-Z Shopping Feed Optimization Tips
[Advanced] The Shopping Performance Structure
How To Prevent Merchant Center Bans (And Ideas To Fix It)
How To SCALE Shopping Ads Properly

Display, Discovery & YouTube

Google Display Overview
About Discovery Ads...
The YouTube Ads Success Formula

Performance Max

Performance Max Fundamentals
Performance Max Optimization Routine
Performance Max - Full Campaign Setup

Store Optimization

How To Optimize Your Product Page For Sales
The Importance of Your Store

Google Analytics

Google Analytics is the most common web analytics tool in the world. In my opinion, 98% of you probably don't need anything else.

In this section I explain everything from how Google Analytics works to how you get actual insights out of it that you can apply to your business to see better performance!
The Google Analytics Dashboard
How To Analyze & Compare Your Traffic Sources

Want To Work Together?

I work with E-Commerce brands spending up to $200,000 a month at the moment. Send me a message here and let's talk if you want me to personally scale your business.
Book a Meeting